Plan fees for dermatology office SEO and ad management
This sheet holds two rate cards, one covering search work and one covering ads. Each shows what a dermatology office hands the agency and nothing else. Whatever buys ad clicks is a separate line, settled with the platform itself.
Rate card for search workRate card for the three ad platforms, lower on the sheet
Search rates for a dermatology office, narrowest to widest
Every Silver, Gold and Platinum plan carries these four
- A first written read of the Maps listing, the site and the directories naming the office
- Google Business Profile upkeep, with duplicate and stale listings merged or removed
- One fact sheet about the office that AI assistants can quote consistently
- A summary each month of rankings, map views and incoming calls and forms
Silver
$1,495/month
Search work for an office that runs a website of its own.
- Twenty-five new landing pages every month, written by us
- Four Strategic Content Assets prepared each month
Gold
$2,495/month
Double the monthly page output, plus a website we run for the office.
- Fifty new landing pages every month, written by us
- Eight Strategic Content Assets prepared each month
- Website for the dermatology office, drawn by us, hosted by us and edited by us on requestWebsite line removed
Platinum
$3,495/month
The widest page output, aimed at a group with several service lines or towns.
- One hundred new landing pages every month, written by us
- Twelve Strategic Content Assets prepared each month
- Website for the dermatology office, drawn by us, hosted by us and edited by us on requestWebsite line removed
Click charges are billed by each platform to the office card and are never part of these fees.
Ad rates for all three platforms wait a little lower on this sheet
Ad rates, set by how many platforms the dermatology office has us run
What each ad plan includes, whatever the platform count
- The ad account stays in the office name and under the office payment card
- Ads, search terms and tracking are built ahead of the first click
- A weekly read of search terms, with wasteful ones shut out
- The platform bills its click charges directly, outside our management fee
- One page each month setting spend next to the calls and forms it brought
One ad platform
$895/month
We run a single platform of your choosing: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram).
Two ad platforms
$1,595/month
Two of the three, taken from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), worked in parallel.
Three ad platforms
$2,295/month
Meta Ads (Facebook and Instagram), Google Ads and Bing Ads (Microsoft Advertising), all three managed together.
Click charges are billed by each platform to the office card and are never part of these fees.
What a dermatology office keeps whichever rate it picks
No fee greets the office at the start, and no term holds it once the first invoice is paid. The ad account gets opened under the dermatology office's name, and the Maps profile was always its own. Every ad and every page returns to the office for sign-off before publication, on any rung.
Reading the rungs is simple. A practice already holding the keys to its website fits Silver. The owner wishing us to take the site over steps to Gold, and a group with a long roster of towns or service lines may find Platinum's page volume better matched. The managed site is described separately.
Search and ads are separate tills. SEO for dermatology practices and ad management can be bought separately, so a group may take either, or both, and shift a rung when the calendar shifts. The services overview helps with picking between them.
Fee questions from a dermatology office owner
Can a dermatology office that owns its site take Silver rather than Gold?
Yes. Silver was written for an office whose website is already in its hands, while Gold exists for the one that would like the site managed as well.
Does the ad fee cover click spend for a skin doctor?
Not at all; the fee pays for management only: ads drafted for approval, search terms read weekly, tracking built before launch. The clicks arrive on a platform invoice charged to the office card, as the footnote beside the rate boxes states. The weekly ad routine is mapped out here.
Which search rung suits a dermatology group spread over several locations?
A group with many towns and service lines has more landing pages to fill, and the higher rungs carry more of them monthly. The introductory call settles which rung fits the territory the group covers.
What binds a dermatology office to the agency after the first invoice?
Nothing in writing. The office may stop, pause or change rung, with its ad account and its Maps profile staying put in its hands.
Can search rates and ad rates be combined by one office?
Yes. The two rate cards run independently, so an office may choose a search rung, an ad rung or one of each, then bring in the second later.
Raise the dermatology fee question that is still open
When a figure here does not match the shape of your group, say so in your note and the CEO will work through it with you.
Which towns and service lines come into focus first?
List the places the office serves and the service lines to bring forward first, plus any local websites that point to yours. Leave anything about a visit, or about the skin, out of the note.
Slide the dermatologist search under the lens
A call with our CEO is where the work begins: the Maps listing, the landing pages and the ad accounts are read side by side, and a plan recommendation follows.
Month to month. No startup fee. No contract.